4 Challenges in Customer Segmentation
Customer segmentation is probably the most important concept in marketing. But it is also one the most difficult to do well. In this...
Reflections on Obama
A new day dawns today in America as Barack Obama becomes the first African American president of the United States. This is a time for us...
Cooking – the engineering way
In recent years, I have become somewhat competent at cooking. I never paid much attention to my culinary capabilities in the past, but a...
My new book – Collaborating With Customers to Innovate
My new book just got published in Europe. I co-wrote this with two Italian co-authors – Emanuela Prandelli and Gianmario Vernona. They...
Musings from Mexico
I was in Mexico this week to deliver a public seminar on Marketing. My host was Seminarium Mexico – they organize top-quality seminars...
Collaborative Analytics
I gave a keynote last week at the Teradata User Group Conference in Las Vegas. The subject was “Collaborative Analytics”. To me, it seems...
