Let's Get Physical! How New eCommerce Dogs are Learning old Retailing Tricks
When Amazon burst onto the scene 20 years ago, it caused a seismic shift in the world of commerce. The online company brought down slews of brick-and-mortar shops, while also paving the way for other dot-comers to emerge and steal market share. Ecommerce quickly became a force to be reckoned with. Ever since then, the old dogs in the commerce space have been trying to learn new digital tricks. Target, for example, is one of many retailers that allows customers to buy products
The Marketing Genius of Donald Trump
First, let me get something out of the way. I am not voting for Donald Trump and I think he is a megalomaniacal buffoon. That said, I think he is a brilliant marketer. As I observe the inexplicable phenomenon of the Trump campaign, I believe there are important marketing lessons to be learned from him. Be Authentic: One Trump 60 year old factory worker, when asked why she supported Trump, put it simply – “He tells it like it is. A lot of politicians jut lie.” One thing you
Long Live the Innovation Department; Kill the Innovation Department
In the corporate world, there are two primary forces that are getting in the way of innovation: bureaucracy and what I like to call the “tyranny of the served market.” Organizational bureaucracy prevents the agility and speed that’s crucial for innovation, making the pursuit of new initiatives akin to slogging through mud. At the same time, the demands of markets and customers cause many companies to be too distracted or overwhelmed to explore ideas for new products or servic
