When Amazon burst onto the scene 20 years ago, it caused a seismic shift in the world of commerce. The online company brought down slews of brick-and-mortar shops, while also paving the way for other dot-comers to emerge and steal market share. Ecommerce quickly became a force to be reckoned with.
Ever since then, the old dogs in the commerce space have been trying to learn new digital tricks. Target, for example, is one of many retailers that allows customers to buy products online and pick them up in store. Macy’s stores carry samples of online-exclusive clothing so shoppers can try them on for size. And, as I explore in this recent Forbes article, Nordstrom, Burberry and Audi have found other innovative ways to bring the best of the digital world to the physical one.
In an interesting twist, the reverse is also now true: A number of ecommerce companies are finding opportunities to bring the physical world to the digital realm. In turn, these dot-comers are solving a number of problems that have puzzled onli