Second thoughts on the iPad
I had posted earlier that I did not understand what need the Apple iPad really fills, and what use cases and scenarios it enables that are currently not possible. I had concluded that the iPad had no clear purpose and no clear position. Well, I’m being forced to reconsider my thoughts for two reasons. First, as a marketing expert, I should have known the power of emotional appeal. Everyone who owns the iPad that I have talked to gushes about how “gorgeous” the device is and h
