My new book just got published in Europe. I co-wrote this with two Italian co-authors – Emanuela Prandelli and Gianmario Vernona. They are both at Bocconi University in Milan. The book is called Collaborating with Customers to Innovate: Conceiving and Marketing New Products in the Network Age. The book synthesizes the work that the three of us have been doing on collaborative innovation and distributed innovation with customers in viertual environments. We discuss the power of virtual environments as a platform for collaborating with customers. We look in-depth at phenomena like Virtual Knowledge Brokers, Customer Communities, Open Source Systems. We present several in-depth case studies of companies that are leveraging the Internet for co-creation and collaborative innovation with customers.
The book can be found on Amazon UK at the following URL:
Collaborating With Customers to Innovate