Economic Times Article: Kraft’s Sanjay Khosla and Kellogg B-School’s Mohanbir Sawhney present a uni
Read full article here. #books #management #marketing #media
Book now available: Fewer Bigger Bolder
Click here to purchase ! In a new book, two Kellogg faculty members advise mindful growth on the path to enlightened profitability. Read full article here. #books #marketing #management #media
How to Achieve Focused Growth: An interview with Sanjay Khosla and Mohan Sawhney about their new boo
A growing company is a healthy company. New products, new markets, new customers, new acquisitions: These are good things, right? In their new book, Fewer, Bigger, Bolder, Sanjay Khosla, a senior fellow with the Kellogg Markets and Customers Initiative, and Mohan Sawhney, a clinical professor of marketing at the Kellogg School, argue that it’s not just growth but quality growth that matters to a company’s health. Quality growth is sustainable and focused—and requires making p
