Missed Calls – Customer Disloyalty Programs from Telecom Companies
A fundamental tenet in marketing is that you should reward customer loyalty. In fact, loyalty programs are an important pillar of...
Back to Fundamentals (Again!)
Fundamentals are fundamentals for a reason. They don’t change. We tend to get carried away by newness, and assume that everything needs...
Second thoughts on the iPad
I had posted earlier that I did not understand what need the Apple iPad really fills, and what use cases and scenarios it enables that...
Windows Phone 7 Series – Finally, Microsoft gets it!
There’s a Turkish proverb that says – “No matter how far you have gone down the wrong road – turn back!” That’s Microsoft for you in the...
Do Leopards Change their Spots?
A few weeks ago, I gave a keynote speech to the global marketing team at Cisco Systems. In my talk, I made a provocative observation. I...
Do Dedicated Devices Die? Principles of Convergence
Now that we have the iPad (notwithstanding its flaws), will eBook readers die? What is the future of Blu-Ray players as TVs converge...
The sexy siren versus the steady girlfriend
I have been seduced by Apple. Twice. Once by the iPhone and once by the Macbook Pro. First it was the sexy iPhone, with all its fancy...
The Death of Fidelity
As I survey the landscape of digital media, I find an interesting paradox. Digital technologies have revolutionized the convenience and...
The Lotus in the Swamp: Entrepreneurship in Difficult Economic Times
These are tough times for entrepreneurs. We are going through one of the worst financial markets crises in history. The meltdown in...
Business Model Innovation – Keurig’s C/OS “Coffee Operating System”
Last weekend, my wife made a convincing case for an interesting kitchen appliance – the Keurig Platinum Single Cup Brewing System. The...
