Missed Calls – Customer Disloyalty Programs from Telecom Companies
A fundamental tenet in marketing is that you should reward customer loyalty. In fact, loyalty programs are an important pillar of...
Back to Fundamentals (Again!)
Fundamentals are fundamentals for a reason. They don’t change. We tend to get carried away by newness, and assume that everything needs...
Second thoughts on the iPad
I had posted earlier that I did not understand what need the Apple iPad really fills, and what use cases and scenarios it enables that...
Windows Phone 7 Series – Finally, Microsoft gets it!
There’s a Turkish proverb that says – “No matter how far you have gone down the wrong road – turn back!” That’s Microsoft for you in the...
Do Leopards Change their Spots?
A few weeks ago, I gave a keynote speech to the global marketing team at Cisco Systems. In my talk, I made a provocative observation. I...
Do Dedicated Devices Die? Principles of Convergence
Now that we have the iPad (notwithstanding its flaws), will eBook readers die? What is the future of Blu-Ray players as TVs converge...