FaceBrushing my Life - My Curated Self on Facebook
When I teach executives about social media, I observe that companies need to be authentic in their interactions with customers on social media. It is important to say what you do and do what you say. In fact, one definition of social media goes along the lines of “real people having real conversations about real things, ideas and people”. Then I paused to reflect – are we “real people” on Facebook? And the irony struck me – while we are asking companies to be “authentic”, we
