Once Upon a Time... Storytelling for B2B Marketers
Great consumer brands are great storytellers. Nike tells the story of striving to overcome our limitations and laziness. Harley Davidson tells the story of personal freedom and a spirit of rebellion. Nordstrom, Ritz-Carlton and Zappos tell stories of legendary customer service. Storytelling is becoming even more importance in a digital and social media world, as stories can be told, shared and cocreated in new ways. Business marketers tend to view storytelling as a consume
