Fundamentals are fundamentals for a reason. They don’t change. We tend to get carried away by newness, and assume that everything needs to change. As the French saying goes, “plus ça change, plus c’est la même chose” – the more things change, the more they stay the same. We tend to forget this. I remember the heady days of e-commerce and dotcoms where we believed that the laws of gravity and economics had been repealed – that assets and profits did not matter. Just visit the