4 Challenges in Customer Segmentation
Customer segmentation is probably the most important concept in marketing. But it is also one the most difficult to do well. In this...
Butterflies
My thoughts flit around Like butterflies On gossamer wings Soaring on currents Of glorious memories Only to descend steeply Into...
Reflections on Obama
A new day dawns today in America as Barack Obama becomes the first African American president of the United States. This is a time for us...
Marketing lessons from the Obama campaign
For students of marketing, Barack Obama’s campaign is an excellent marketing case study on positioning and messaging. Here are some...
