Positioning Technology Products – Don’t Sell the Swiss Army Knife!
In my consulting and speaking work with technology companies, I am frequently asked a question – how should you position a mass market...
Communicating with “The Missed Call”: An Indian Innovation
I’m traveling to India on business. I am staying at a hotel and I need to call my driver when I’m ready to leave. How do I let him know...
Finding your Groove
I am so fortunate that I have found my passion professionally. Rather, it is my passion that found me as I muddled along in life like...
