April - 2011

Missed Calls – Customer Disloyalty Programs from Telecom Companies

A fundamental tenet in marketing is that you should reward customer loyalty. In fact, loyalty programs are an important pillar of competitive advantage and profits for airlines, hotels, credit cards and retailers. The more you fly with an airline or the more nights you stay at a hotel, the better they treat you. This makes perfect sense. But not in the telecom and utilities business, which has it all backwards. They reward customer disloyalty and their customer loyalty pro

I and Me

I jump deftly outside myself to see the socially constructed me The conversation is almost amusing As I look at me interestedly Do you know the real you, I ask? Or do you really live the charade? How elaborate the layers that surround me Trying to conform, but alienating I from me As we begin to negotiate across the fence I suddenly cannot see me The camera becomes the photograph I have begun the road to realization. #poetry

Vicissitudes

Grey leaden skies pour out their emotions dreary sadness prevails in the murky atmosphere Birds in their trees droop their heads in mourning the darkness travels within my heart heavy with sorrow Damp and decay greet the eye penetrating every pore the Sun remains a prisoner its warmth consumed by the clouds I watch the fog descendingits wispy tentacles advancinggrowing menacingly out of nothingnessswallowing the glimmer that remains But suddenly, I hear a voice so unreal yet

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