Solve a real problem: The problem you solve for your customers should be real in that it should address a valid pain point. Sometimes, founders of startups are enamored with problems they believe are real, but customers don’t actually see things the same way! For instance, Netflix solved a real problem of usurious late fees charged by Blockbuster, as did Blue Nile, when it helped men to buy jewelery in private without looking foolish in a store. Solve a focused problem: Too