A growing company is a healthy company. New products, new markets, new customers, new acquisitions: These are good things, right? In their new book, Fewer, Bigger, Bolder, Sanjay Khosla, a senior fellow with the Kellogg Markets and Customers Initiative, and Mohan Sawhney, a clinical professor of marketing at the Kellogg School, argue that it’s not just growth but quality growth that matters to a company’s health. Quality growth is sustainable and focused—and requires making painful cuts to some teams while handing blank checks to others.
How can your business achieve focused growth? Sanjay and Mohan sat down with Kellogg Insight to discuss the seven-part process “Focus Seven” that they develop in their book. (This interview has been edited for length and clarity. For a longer version of our conversation, check out the accompanying podcast.)