7 Value Levers to Improve Marketing Productivity
As companies think about how to get more for their marketing dollars, I believe they need to approach the problem systemically, by...
Famous Mistakes
Most companies spend an enormous amount of time and effort in seeking out best practices from their business or from companies they...
On This Day…
This is a poem I wrote for a friend’s wedding yesterday: Today in your hand I place my hand Today in your arms I place my body Today in...
Missed Calls – Customer Disloyalty Programs from Telecom Companies
A fundamental tenet in marketing is that you should reward customer loyalty. In fact, loyalty programs are an important pillar of...
I and Me
I jump deftly outside myself to see the socially constructed me The conversation is almost amusing As I look at me interestedly Do you...
Vicissitudes
Grey leaden skies pour out their emotions dreary sadness prevails in the murky atmosphere Birds in their trees droop their heads in...