7 Value Levers to Improve Marketing Productivity
As companies think about how to get more for their marketing dollars, I believe they need to approach the problem systemically, by...
Famous Mistakes
Most companies spend an enormous amount of time and effort in seeking out best practices from their business or from companies they...
On This Day…
This is a poem I wrote for a friend’s wedding yesterday: Today in your hand I place my hand Today in your arms I place my body Today in...
Missed Calls – Customer Disloyalty Programs from Telecom Companies
A fundamental tenet in marketing is that you should reward customer loyalty. In fact, loyalty programs are an important pillar of...
I and Me
I jump deftly outside myself to see the socially constructed me The conversation is almost amusing As I look at me interestedly Do you...
Vicissitudes
Grey leaden skies pour out their emotions dreary sadness prevails in the murky atmosphere Birds in their trees droop their heads in...
The Power of Focus
We all marvel at the innovation and value that Apple has created in the past decade. But the lesson I take away from Apple is the power...
Back to Fundamentals (Again!)
Fundamentals are fundamentals for a reason. They don’t change. We tend to get carried away by newness, and assume that everything needs...
Poem For My Unborn Child (written in 1995)
As you begin to take shape in body and in my mind I think about what we together will become And I wonder about the miracle that will...
Second thoughts on the iPad
I had posted earlier that I did not understand what need the Apple iPad really fills, and what use cases and scenarios it enables that...
