Economic Times Article: Kraft’s Sanjay Khosla and Kellogg B-School’s Mohanbir Sawhney present a uni
Read full article here. #books #management #marketing #media
Book now available: Fewer Bigger Bolder
Click here to purchase ! In a new book, two Kellogg faculty members advise mindful growth on the path to enlightened profitability. Read...
Missed Calls – Customer Disloyalty Programs from Telecom Companies
A fundamental tenet in marketing is that you should reward customer loyalty. In fact, loyalty programs are an important pillar of...
The Death of Fidelity
As I survey the landscape of digital media, I find an interesting paradox. Digital technologies have revolutionized the convenience and...
