We worked with DuPont to develop their marketing capabilities. We designed and delivered the “Marketing Bootcamp” program for DuPont, which featured two modules and an action-learning project embedded within the two modules. We ran these programs in Wilmington, Sao Paulo, Geneva, Tokyo and Hong Kong.
We were asked by Sony to help transform their marketing organization from a product-centric to a customer-centric mindset. We designed Global Marketing Excellence programs for their high-potential marketers and delivered several versions over three years. I also spoke at Sony’s Global Sales and Marketing meeting in Kyoto and advised their Chief Marketing Officer on the marketing excellence journey for Sony Electronics Limited.
Customer Executive Education Courses
We have been working with Microsoft for almost 10 years to develop their marketing capabilities. We have designed and delivered over 100 programs during this time with over 7,000 participants all over the world for Microsoft. These programs range from 1 day to 4 days in duration, and we deliver the programs in Redmond as well as on our campus in Chicago or at subsidiaries around the world. We have also added online versions of some programs. Programs we have designed for Microsoft include:
Customer Insight Leadership
Value Proposition Excellence
Strategic Marketing Measurement and Planning
Strategic Digital Marketing
Data-Driven Marketing Decision Making
Kellogg on Marketing
Custom Executive Programs: At the Kellogg School of Management, our philosophy on custom executive education is to work in partnership with leading companies in a programmatic manner to develop their marketing and innovation capabilities. I have personally led our engagements with several leading companies including Microsoft, Sony, DuPont and Nissan. Our approach involves developing a deep understanding of the company’s business and its challenges, and designing customized programs to develop specific competencies. We also work with the clients to develop their competency frameworks, improve their business processes, and develop strategies for specific business problems.
Here is a brief snapshot of our custom executive program relationships
Nissan approached us in 2006 with a request to help improve their brand perception and customer focus in the automotive industry. We designed the “G-SMART” program for their high-potential global marketers and delivered several iterations of the program in their training center in Hakone. The programs featured “action learning projects” where teams worked on current strategic marketing challenges and presented their recommendations to Nissan’s leadership team. We also created workshops for the leadership team on marketing and customer excellence.