Who Has the Best Business Class Offering? Head to Head Comparison
By a quirk of scheduling, I ended up flying a different airline on every leg of my multi-continent trip. This gave me a rare opportunity...
Once Upon a Time... Storytelling for B2B Marketers
Great consumer brands are great storytellers. Nike tells the story of striving to overcome our limitations and laziness. Harley...
Shining Service: 7 Lessons on Customer Service in 7 minutes
I have always believed that every conversation is a learning experience and every person is a teacher. My shoeshine experience today at...
Let's Get Physical! How New eCommerce Dogs are Learning old Retailing Tricks
When Amazon burst onto the scene 20 years ago, it caused a seismic shift in the world of commerce. The online company brought down slews...
The Marketing Genius of Donald Trump
First, let me get something out of the way. I am not voting for Donald Trump and I think he is a megalomaniacal buffoon. That said, I...
Long Live the Innovation Department; Kill the Innovation Department
In the corporate world, there are two primary forces that are getting in the way of innovation: bureaucracy and what I like to call the...